In live media production, timing has two primary functions. It allows tracking of the contributions to the program so that the production team can tell a logical, linear story. And it synchronizes the processing equipment used in the production chain so that team members can do things like seamlessly switch between video elements.
The traditional method for timing a production uses video frames as a standard unit of measure. But new models are required for distributed live productions where part of signal switching occurs in the cloud.
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